Unsecured Social Indexing

I just read THIS today on ReadWriteWeb.  Basically a new study says an overwhelming percentage of people don’t use privacy settings for their social presence.  This begs the question, “If so few people do it is the setting really necessary?”  Sure, it’s great to have the option to control who sees what where, but if so many people don’t use it, is it possible that people just don’t care?

With BusinessCard2.com, we automatically submit our customer’s unique domain link to major search engines for indexing.  Not to toot our own horn, but we’re really good at it.  Over 90% of our users climb up into top search results for their name in about two weeks.  Someone might say that since we do this automatically that we’re not doing a good job of providing options.  But, I’d say our customers call this FREE SEO.  In the history of our company I can only think of two instances where people emailed us because the explicitly did not want to show up in search any longer.

What I’ve found and heard through my many discussions with our users/customers is that they want to have control over the way they appear in search engine results, and we’re part of a mix of ways to make that happen.  Although I find the data from Webroot interesting, I find it a little suspect that they didn’t fully identify WHY people don’t use a heightened level of privacy setting.  My guess is that most don’t care, so long as they have control over what presence they have via the particular social network.

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