Workface, Developer of BusinessCard2, Selected by AlwaysOn as an ‘OnDemand Top 100’ Winner

Recognized for creating new opportunities in cloud computing and SaaS

Minneapolis, MN – April 6, 2010

We’re pleased to announce today that we’ve been chosen by AlwaysOn as one of the “OnDemand Top 100” winners. Inclusion in the OnDemand 100 signifies leadership amongst our peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Workface was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Workface and the other OnDemand Top 100 companies will be honored at AlwaysOn’s OnDemand event on April 19, 2010, at Hewlett-Packard’s Worldwide Headquarters in Palo Alto, CA. This two-and-a-half-day executive event features CEO presentations and high-level debates on how the Internet is disrupting how companies—from small businesses to large enterprises—create, store, distribute, analyze, and take advantage of their mission-critical data.

“As the digital information created by businesses continues to explode at astronomical rates, the need to store, manage, analyze, and share this information is becoming extremely challenging,” said Tony Perkins, founder and editor of AlwaysOn. “We congratulate this year’s OnDemand 100 for providing the technology platforms and services needed to manage and leverage this new era of information complexity and overload.”

The OnDemand 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders.  The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2010 list.

“We believe business is not just about companies, products, and services, but meaningful connections between people,” said Lief Larson, cofounder of Workface. “In the new social business environment, professionals must manage their online reputation, their ‘personal brand.’  BusinessCard2 users can easily manage, distribute, and market their brand with a compact electronic business card that can include a bio, images, files, videos, slideshows, podcasts, links to their social media profiles, and more. The product lets users have complete control over their online identity, and to distribute it openly across the web.”

The full list of all the OnDemand Top 100 winners can be found on the AlwaysOn website at:

About Workface Inc.
Workface is the developer of BusinessCard2, an online personal brand management, marketing, and social networking service that helps professionals network, exchange, and distribute content rich business cards online.  It lets them create, control, and leverage their unique professional online identity via a portable and interactive digital business card.  Anyone can create a free BusinessCard2 at

About AlwaysOn
AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn’s preeminent executive event series includes the Summit at Stanford, OnMedia, OnHollywood, Venture Summit Mid-Atlantic, OnDemand, Venture Summit Silicon Valley, Venture Summit East, GoingGreen Silicon Valley, GoingGreen East, and GoingGreen Europe. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.


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